Casa Rosalia — A New Family Comedy

Proof of Concept — Episode 1

The Million Dollar Mess

Vivi Rosalia has 90 minutes to close a $4.2M listing. Her mother is smuggling a piñata into the great room. Her mother-in-law is drunk on the chaise. Her tia is playing hide-and-seek with a stuffed elk. Watch what happens when family always closes.

Runtime: 7:40 English + Spanish (burned captions) 1080p

Vertical Cuts

Made for Reels, Shorts & TikTok

The Hook

Meet Vivi · 0:30

The Grandmas

Kitchen table, bilingual · 0:45

The Payoff

Family always closes · 0:34

A top-producing Latina real estate agent juggles her Colombian mother, her Irish mother-in-law, her tía-turned-roommate, a contractor husband, two very online kids — and a $4.2M listing that could change everything.

The DNA

I Love Lucy meets Modern Family meets The Golden Girls.

Multi-generational chaos. Big-hearted comedy. The couple you root for, the grandmothers who steal every scene, and the kids who see through everyone.

The Lucy Engine

Vivi is a big-swing, physical-comedy lead — schemes, botched staging, plans that spiral in real time. Danny is the loving straight man who cleans up the mess.

The Modern Family Warmth

Three generations under one roof, a blended Colombian-Irish household, and heart that lands in every episode's final scene.

The Golden Girls Kitchen Table

Mama Elena. Tía Rosa. Miss Ruth. Three grandmothers, cheesecake, arepas, whiskey — the funniest recurring set on television.

Cast

The Rosalia-Callahan household.

Newark's #1 real estate agent, her contractor husband, two kids, three grandmothers, and the rivals who want to see her fail. Everyone lives — or shows up unannounced — at the same house.

The Lead

Vivi Rosalia-Callahan

42. Top-producing Latina real estate agent. Big red-dress energy. Bigger schemes.

The Husband

Danny Callahan

44. Irish-American contractor. Steady, sardonic, and always the one holding the ladder.

The Kitchen Table

Elena, Rosa & Ruth

Three grandmothers. One kitchen. Zero filter. Arepas, leopard print, whiskey and cheesecake.

The Daughter

Sofia

16. Aspiring influencer. Livestreams her family whether they consent or not.

The Son

Mateo

10. Chess-obsessed. Speaks in game theory. Sees through every adult.

The Rival

Carla Vásquez

Icy competing broker. Perfect blowout. Would sell your listing out from under you and smile.

The Mentee

Brody Mitchell

26. Golden retriever in a blue oxford. Vivi's junior agent. Means well. Ruins everything.

The Broker

Mr. Kim

55. Vivi's broker. Quiet power. Wry smile. Watches everything, judges nothing — until he does.

Ensemble

Casa Rosalia

Three generations. One house. Family always closes.

Episode 101 · Pilot

The Million Dollar Mess.

Vivi lands the biggest listing of her career: a $4.2M North Jersey mansion with 48 hours to stage. Naturally, that's the same weekend Mama Elena's arepa business gets shut down by the health department, Tía Rosa's cardiologist boyfriend asks to move in, Miss Ruth's book club decides to hold an "estate viewing" in the actual listing, Sofia livestreams the whole thing, Mateo negotiates a side deal with the buyer's kid, Danny is trapped in the wrong crawlspace, and a piñata full of confetti explodes over an antique piano.

Family always closes.

Read the pilot script Story outline

Why Now

An underserved audience. A universal engine.

Latinx viewership is the growth market.

19% of the U.S. population. 25% of moviegoers. Chronically underserved by broadcast comedy. Casa Rosalia is a mainstream family sitcom that happens to lead with a Latina — the way Modern Family led with a queer couple.

Real estate is the perfect engine.

New listing every episode = new location, new client, new problem, new comedic set piece. Guest stars slot in as buyers, sellers, inspectors, neighbors. Vivi's listings drive the plot; the family drives the heart.

Three generations, one kitchen table.

The Golden Girls recurring-set formula gives us the funniest room on television every episode — three grandmothers, three worldviews, one cheesecake. Endless story engine.

Made for a modern audience.

Bilingual dialogue (subtitled, never othered). TikTok, group chats, and Zillow drama treated as real life, not novelty. A blended household that reflects who America already is.

Casa
Rosalia